Table 1. Baseline sociodemographic, receptivity, and susceptibility characteristics by curiosity for never smoking adolescents who returned for follow-up (n=878).
| Not Curious n | (%) | Curious n | (%) | Total n | (%) | |
|---|---|---|---|---|---|---|
| Age | ||||||
| 10-11 | 242 | (36%) | 36 | (18%) | 278 | (32%) |
| 12 | 282 | (42%) | 96 | (47%) | 380 | (43%) |
| 13 | 147 | (22%) | 73 | (36%) | 220 | (25%) |
| Female | 342 | (51%) | 95 | (46%) | 438 | (50%) |
| Race/Ethnicity | ||||||
| Non-Hispanic White | 434 | (65%) | 123 | (60%) | 559 | (64%) |
| Non-Hispanic Black | 103 | (15%) | 25 | (12%) | 128 | (15%) |
| Race - Other | 125 | (19%) | 57 | (28%) | 182 | (21%) |
| Missing | 9 | 0 | 9 | |||
| Single Parent | 159 | (24%) | 43 | (21%) | 202 | (23%) |
| Region | ||||||
| Northeast | 113 | (17%) | 25 | (12%) | 138 | (16%) |
| Midwest | 167 | (25%) | 49 | (24%) | 216 | (25%) |
| South | 263 | (39%) | 85 | (41%) | 349 | (40%) |
| West | 128 | (19%) | 46 | (22%) | 175 | (20%) |
| Lives with smoker | 223 | (33%) | 88 | (43%) | 311 | (35%) |
| Friends Smoke | 45 | (7%) | 39 | (19%) | 84 | (10%) |
| School Performance | ||||||
| Average | 225 | (34%) | 84 | (41%) | 310 | (35%) |
| Better than average | 240 | (36%) | 78 | (38%) | 318 | (36%) |
| Much better than average | 185 | (28%) | 37 | (18%) | 223 | (25%) |
| Missing | 21 | 6 | 27 | |||
| Receptivity to Tobacco Advertising | ||||||
| High | 28 | (4.0%) | 36 | (18%) | 64 | (7%) |
| Moderate | 184 | (27%) | 77 | (38%) | 262 | (30%) |
| Low | 452 | (67%) | 91 | (44%) | 544 | (62%) |
| Missing | 1 | 7 | 8 | |||
| Susceptibility | ||||||
| High | 11 | (2%) | 32 | (16.0%) | 43 | (5%) |
| Moderate | 103 | (15%) | 73 | (36.0%) | 177 | (20%) |
| Committed Never | 557 | (83%) | 100 | (49.0%) | 658 | (75%) |
Note: The total column reflects a sample of 878 and the curious/not curious columns reflect a sample of 876 which excludes 2 cases with a missing response to the curiosity question.