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. Author manuscript; available in PMC: 2014 Oct 8.
Published in final edited form as: J Health Commun. 2012 Oct 15;17(10):1215–1231. doi: 10.1080/10810730.2012.688246

Table 2.

Rotated factor matrix for peer crowd identification

Elite Misfit Deviant Academic Musician/
gamer
Counterculture
Artists/artsy −.174 .391 .146 .287 .262 .094
Athletes/jocks .821 −.177 .040 .049 .048 −.151
Emo −.221 .880 .229 −.036 .090 −.086
Involved in school .197 −.136 −.180 .450 .210 .171
Musicians −.087 .143 .102 .176 .589 .071
Popular/cool .692 −.203 .090 −.022 −.115 −.010
Preppy .719 −.134 −.024 .073 −.044 .159
Band (marching band) .052 .029 −.074 .080 .594 .045
Goth −.234 .779 .214 −.062 .144 .186
Nerds −.060 .188 −.104 .454 .317 .221
Straightedge .053 .097 .167 .213 .235 .168
Smart .009 −.002 −.027 .964 .050 −.089
Misfits/outsiders −.383 .497 .411 .001 .217 .095
Gamers −.116 .212 .340 .089 .321 .092
Skaters .025 .244 .578 −.183 .226 .099
Nonconformists −.235 .292 .323 .156 .275 .134
Religious .300 −.111 −.009 .329 .311 −.065
Goody-goodies .352 −.154 .022 .345 .259 .213
Hippies −.122 .190 .227 .079 .169 .536
Rebels −.056 .194 .811 −.102 −.042 .058
Partiers .305 .016 .613 .007 −.196 .110
Hipsters .260 −.046 .398 .054 .024 .415
Average/ regulars .274 −.281 .022 .058 .104 −.056

Extraction method: maximum likelihood; rotation method: varimax with Kaiser normalization.