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. Author manuscript; available in PMC: 2014 Oct 8.
Published in final edited form as: J Health Commun. 2012 Oct 15;17(10):1215–1231. doi: 10.1080/10810730.2012.688246

Table 3.

Sample descriptive statistics

n %
Female 159 71
African American 29 12.9
A or B student 177 79
Lives with smoker 97 43.3
Exposure to truth® campaign 78 34.8
Exposure to other antismoking campaign 105 46.9
Identify as elite 111 49.6
Identify as deviant 107 47.8
Identify as academic 103 46.0
Identify as counterculture 97 43.3
M SD
Perceived smoking norm (% friends who smoke) 23.47 13.35
Sensation seeking 1.68 4.59
Hours of TV watched in average day 3.21 4.4
Lifetime number of cigarettes smoked 1.818 1