Table 6.
Odds ratios and confidence intervals for relation between exposure to truth® campaign and antismoking attitudes, by peer crowd
| Elite | Deviant | Academic | Counterculture | |
|---|---|---|---|---|
| Cigarette companies lie. | 1.685 (0.529–5.371) | 3.709 (1.091–12.608)* | 3.18 (0.922–1.969) | 4.928 (1.233–19.675)* |
| Cigarette companies deny that cigarettes cause cancer and other harmful diseases. | 0.812 (2.49–2.642) | 1.234 (0.335–4.540) | 1.371 (0.393–4.776) | 2.473 (0.612–9.994) |
| Cigarette companies deny that cigarettes are addictive | 0.981 (0.512–5.228) | 3.222 (0.809–12.832) | 1.947 (0.582–6.513) | 3.405 (0.859–13.494) |
| I would like to see cigarette companies go out of business. | 0.491 (1.48–1.625) | 1.107 (0.325–3.771) | 0.532 (0.123–2.302) | 1.378 (0.370-–5.131) |
| Cigarette companies try to get young people to start smoking. | 2.973 (0.869–1.179) | 9.738 (1.723–55.025)* | 1.349 (0.407–4.473) | 2.812 (0.708–11.166) |
| Not smoking is a way to express your independence. | 1.286 (0.407–4.061) | 2.75 (0.762–9.929) | 0.649 (0.201–2.101) | 3.613 (0.955–13.672) |
| Smoking cigarettes makes people your age look cool.b | 0.938 (2.91–3.028) | 2.488 (0.751–8.240) | 1.109 (0.287–4.289) | 4.25 (1.121–15.779)* |
a
Controlling for gender, ethnicity, living with a smoker, perceived smoking norm, sensation seeking, number of hours of TV watched per day, lifetime number of cigarettes smoked, and exposure to other antismoking campaigns.
b
Reverse coded.
*
p < .05.