Table 5.
Pearson Correlations between beliefs about fruit and vegetable consumption at baseline and intervention acceptability ratings
| Baseline behaviour | Baseline intention | Baseline attitude | Baseline subjective norm | Baseline PBC | |
|---|---|---|---|---|---|
| Interesting | .024 | .191** | -.057 | .084 | .032 |
| Credible | .099 | .235** | .087 | .180** | .141* |
| Logical | .129 | .199** | .096 | .147* | .167* |
| Easy to understand | .072 | .231** | .115 | .131 | .230** |
| Personally relevant | -.102 | .088 | -.014 | .046 | -.057 |
| Useful | .01 | .190** | .044 | .163* | .042 |
| Complete | -.024 | .182** | .136* | .142* | .124 |
| Too long | .041 | -.109 | -.178** | .065 | -.117 |
| Annoying | -.002 | -.167* | .009 | -.063 | -.023 |
| Too many emails | .073 | -.138* | -.104 | -.071 | -.076 |
| Confusing | -.066 | -.153* | -.330** | -.093 | -.193** |
*Significant at the p < .05 level; **Significant at the p < .01 level. PBC = perceived behavioural control.