Table 6.
Pearson Correlations between change in beliefs about fruit and vegetable and intervention acceptability ratings
| Behaviour change | Intention change | Attitude change | SN change | PBC change | |
|---|---|---|---|---|---|
| Interesting | .163* | .045 | .263** | .057 | .173* |
| Credible | .002 | .017 | .112 | .07 | .056 |
| Logical | -.034 | .016 | .146* | .073 | .032 |
| Easy to understand | .021 | -.028 | .179** | .131 | .034 |
| Personally relevant | .102 | .098 | .212** | .160* | .175* |
| Useful | .149* | .058 | .212** | .075 | .150* |
| Complete | .146* | .092 | .106 | .142* | .128 |
| Too long | -.032 | -.047 | -.192** | -.197** | -.160* |
| Annoying | -.104 | -.013 | -.175** | -.119 | -.082 |
| Too many emails | -.078 | -.009 | -.136* | -.056 | -.174* |
| Confusing | .067 | .011 | -.095 | -.134* | -.094 |
*Significant at the p < .05 level; **Significant at the p < .01 level. PBC = perceived behavioural control.