Table 1.
Demographic Characteristics of Survey Respondents
| Number of respondents | Percentage | |
|---|---|---|
| Total | 1,031 | 100.0% |
| Age | ||
| 13–15 | 117 | 11.4% |
| 16–18 | 461 | 44.7% |
| 19–20 | 453 | 43.9% |
| Sex | ||
| Male | 428 | 41.5% |
| Female | 603 | 58.5% |
| Race/ethnicity | ||
| White, non-Hispanic | 592 | 57.4% |
| Hispanic | 214 | 20.8% |
| Black | 126 | 12.2% |
| Other | 99 | 9.6% |
| Annual household income | ||
| Less than $15,000 | 235 | 22.8% |
| $15,000–$39,999 | 270 | 26.2% |
| $40,000–$99,999 | 365 | 35.4% |
| $100,000 or more | 161 | 15.6% |
| Region | ||
| Northeast | 177 | 17.2% |
| Midwest | 287 | 27.8% |
| South | 327 | 31.7% |
| West | 240 | 23.3% |
| Internet access | ||
| Yes | 934 | 90.6% |
| No | 97 | 9.4% |
| Days consumed alcohol in past 30 days | ||
| 1 | 295 | 28.6% |
| 2–3 | 308 | 29.9% |
| 4–7 | 207 | 20.1% |
| 8 or more | 221 | 21.4% |
| Heavy episodic drinking in past 30 days | ||
| Yes | 512 | 49.7% |
| No | 519 | 50.3% |
Internet access refers to access prior to joining the Knowledge Networks panel. Recruited panelists who did not have internet access were provided with access by Knowledge Networks. Heavy episodic drinking is defined as consuming five or more drinks in a row. Proportions in the table are unweighted.