Table 2.

Logistic regression for the association of alcoholic beverage price per ounce and brand popularity, based on past 30-day consumption^#

	Odds Ratio	95% Confidence Interval
Total (n=951)	0.59*	(0.42–0.85)
Beer (n=144)	0.47	(0.22–0.84)
Flavored Alcoholic Beverage (n=62)	0.87	(0.31–2.49)
Spirits (n=415)	0.81	(0.73–0.93)
Wine (n=325)	0.22	(0.66–0.93)

^*p<.01

^#“Popular brands” is a dichotomous variable (0 = less popular brands; 1 = more popular brands). Popular brands are defined as those with a market share ≥ 0.87%, and unpopular brands as those with a market share of < 0.87%.