Table 3.
Average price and pricing rank for the 25 most frequently consumed alcohol brands
| Rank/Brand | Alcohol Use Prevalence in the Past 30 Days |
Alcohol Type |
Average Price per Ounce of Alcohol ($) |
Consumption Prevalence Rank* |
|---|---|---|---|---|
| 1. Bud Light | 27.9% | Beer | $1.60 | 253 |
| 2. Smirnoff Malt Beverages | 17.0% | FAB+ | $2.38 | 455 |
| 3. Budweiser | 14.6% | Beer | $1.29 | 186 |
| 4. Smirnoff Vodkas | 12.7% | Vodka | $1.01 | 133 |
| 5. Coors Light | 12.7% | Beer | $1.54 | 240 |
| 6. Jack Daniel’s Bourbons | 11.4% | Bourbon | $1.77 | 280 |
| 7. Corona Extra | 11.3% | Beer | $2.10 | 383 |
| 8. Mike’s | 10.8% | FAB+ | $1.98 | 350 |
| 9. Captain Morgan Rums | 10.4% | Rum | $1.31 | 190 |
| 10. Absolut Vodkas | 10.1% | Vodka | $1.57 | 248 |
| 11. Heineken | 9.7% | Beer | $1.95 | 337 |
| 12. Bacardi Rums | 9.3% | Rum | $1.00 | 130 |
| 13. Blue Moon | 8.2% | Beer | $1.92 | 323 |
| 14. Bacardi Malt Beverages | 8.0% | FAB+ | $2.13 | 396 |
| 15. Jose Cuervo Tequilas | 8.0% | Tequila | $1.36 | 200 |
| 16. Miller Lite | 7.4% | Beer | $1.49 | 226 |
| 17. Grey Goose Vodkas | 6.7% | Vodkas | $2.62 | 515 |
| 18. Malibu Rums | 6.3% | Rum | $2.17 | 404 |
| 19. Four Loko | 6.1% | FAB+ | $0.82 | 89 |
| 20. Keystone Light | 6.0% | Beer | $1.18 | 161 |
| 21. Hennessy Cognac | 5.6% | Cognac | $2.83 | 568 |
| 22. Patron Tequilas | 5.5% | Tequila | $4.14 | 774 |
| 23. Bailey’s Irish Cream | 5.2% | Cord/Liq# | $4.31 | 793 |
| 24. Corona Extra Light | 5.2% | Beer | $2.38 | 454 |
| 25. UV Vodkas | 5.1% | Vodka | $0.97 | 124 |
*
Rank by average price per ounce of alcohol, looking across all brands (1 = cheapest brand; 951 = most expensive brand)
+
FAB = flavored alcoholic beverages
#
Cordials/Liqueurs
Note: Median price per ounce of alcohol for the top 25 brands is $1.74 compared to $2.53 for all other brands; mean price per ounce of alcohol for the top 25 brands is $1.91 compared to $3.39 for all other brands.