Table 2.

Possible respondent profiles generated from a purposively selected cohort of women in urban Accra

Factor	Summary Statement (dominant factor type)	Highly Loaded Variables	Possible Respondent Profile
1	Healthy Lifestyle (individual level factors)	Motivators Health Energy Weight loss Barriers Work Time	Age loads negatively on this factor. Busy, working young women possibly interested in improving their health and fitness but bound by work and family obligations
2	Social Platform (environmental factors)	Motivators Spending time with friends Barriers Beauty concerns Lack of a facility	Age loads very weakly on this factor. Midlife women possibly interested in the social aspects of fitness who prize convenience and/or are service-oriented (i.e. the culture of a fitness facility)
3	Fitting a Mold (family level factors)	Motivators Pleasing spouse Barriers Lack of results Lack of enjoyment	Age loads weakly on this factor. Midlife women possibly frustrated by previous experiences, cognizant of pressure from spouse but without internal drive to do or enjoy exercise
4	Cultivating Strength (individual and social level factors)	Motivators Toning the muscles Pure enjoyment	Age loads highly on this factor. Retired, older women who's maternal obligations have thinned, leaving time to invest in personal health