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. Author manuscript; available in PMC: 2015 Oct 1.
Published in final edited form as: J Health Commun. 2014 Oct;19(0 2):144–160. doi: 10.1080/10810730.2014.940476

Table 2.

Stakeholder survey responses: Perceptions of Health and Community Stakeholders About The Bigger Picture, N = 334 respondents (convenience sample)

Perception Proportion
PSAs increased my awareness of environmental and social conditions that affect diabetes prevalence 78%
Believe that youth can serve as agents of social change*
 Prior to seeing narratives 23%
 After seeing narratives 96%
Health communication strategies used in this project are relevant to my organization 92%
I would use the format of youth population-generated video PSAs in my work 87%
Partnership and PSAs make me want to harness youth populations’ voices to promote social change and/or other health initiatives 93%

Note. Stakeholders included regional health professionals, leaders from youth- and/or health-related non-profits, high school teachers, and target community members and advocates.

*

p<.001 for McNemar’s Chi2 test