TABLE 2—

Summary Description of the Facebook Pages as of February 1, 2013

Name	Ranka	Category of Brand	Date Page Launched	Most Popular Age Group, Years	Australian Likes, No.	Global Likes (Includes Australia), No.	Talking About, No.	Members Talking About, %
Bubble O’Bill Ice Creams	9	Ice cream	July 29, 2008	18–24	1 055 065	1 281 834	5102	0.4
Skittles	16	Confectionary	December 3, 2007	18–24	896 469	24 435 851	181 425	0.7
Domino’s Pizza—Australia	24	Quick-serve restaurant	January 4, 2009	13–24	762 990	822 714	5169	0.6
Coca-Cola Australia	25	Sugar-sweetened beverage	December 18, 2008	13–17	761 020	922 943	4509	0.5
Coca-Colab	30	Sugar-sweetened beverage	December 15, 2008	18–24	714 465	59 576 447	1 430 168	2.4
Red Bull	34	Energy drink	November 15, 2007	18–24	689 609	36 142 113	407 760	1.1
Pringles (Australia region)	40	Salty snack	July 27, 2009	13–24	664 532	22 650 276	17 761	0.1
Oreo	54	Baked snack	August 7, 2009	18–24	590 894	31 889 266	198 526	0.6
KFC Australia	65	Quick-serve restaurant	June 12, 2009	18–24	542 813	654 685	4246	0.6
McDonald’s Australia	79	Quick-serve restaurant	February 17, 2011	13–24	496 615	553 761	12 676	2.3
Subway Australia	97	Quick-serve restaurant	June 1, 2010	13–17	452 133	492 107	14 727	3.0
Slurpee	122	Sugar-sweetened beverage	June 26, 2008	18–24	416 365	4 884 844	57 839	1.2
Monster Energy	131	Energy drink	April 20, 2008	18–24	409 940	21 073 042	296 637	1.4
Ferrero Rocher	132	Chocolate	March 15, 2008	18–24	409 314	17 414 997	30 548	0.2
Subway	133	Quick-serve restaurant	December 16, 2009	18–24	401 082	20 582 657	158 980	0.8
Starburst	135	Confectionary	September 10, 2009	18–24	400 084	11 876 839	29 557	0.2
Pizza Hut Australia	148	Quick-serve restaurant	November 16, 2010	18–24	383 920	413 894	1801	0.4
Slurpee Australia	149	Sugar-sweetened beverage	January 20, 2010	13–17	383 618	406 706	4726	1.2
V Energy Drink Australia	155	Energy drink	September 26, 2010	18–24	377 761	499 664	11 634	2.3
Maltesers	165	Chocolate	May 29, 2012	18–24	357 736	1 625 219	14 754	0.9
Nutella	207	Spread	July 28, 2008	18–24	309 651	17 086 900	64 647	0.4
Cold Rock Ice Creamery	210	Ice cream	February 10, 2008	13–17	305 780	330 822	129	0.0
Cadbury Dairy Milk—Australiac	214	Chocolate	March 22, 2010	25–34	298 784	381 288	31 344	8.2
Cadbury Eyebrows	228	Chocolate	January 23, 2009	13–24	284 819	626 159	157	0.0
Vegemite	234	Spread	July 1, 2009	25–34	280 469	329 526	4415	1.3
Hungry Jack’s	244	Quick-serve restaurant	May 20, 2008	18–24	273 724	312 645	16 212	5.2
Maltesers Australia	250	Chocolate	January 15, 2012	13–17	271 389	281 480	10 491	3.7
Totals					13 191 041	277 548 679	3 015 940	1.1
Average					488 557	10 279 581	111 701	1.5
Median					13 191 041	922 943	14 754	0.8

Note. Duplication in the fan base across pages is likely, but we were unable to quantify this.

^aRank is within Top 250 Facebook Pages in Australia as of February 1, 2013.

^bUnable to open timeline photo album.

^cAt the time of data collection, this was a stand-alone Facebook page. It is now part of the Cadbury Dairy Milk page, but the same page timeline content appears in the Australia region filter.