TABLE 4—
Timeline Posts by Page: January 19–February 19, 2013
| Name | Posts by Page Only, No. | Photograph-Based, No. (%) | Likes (Total for All Posts), No. | Shares (Total for All Posts), No. | Comments (Total for All Posts), No. | Mean Likes per Post | Mean Shares per Post | Mean Comments per Post |
| Subway | 30 | 24 (80.0) | 707 083 | 25 843 | 28 100 | 23 569 | 861 | 937 |
| Red Bull | 26 | 23 (88.5) | 522 052 | 34 680 | 5445 | 20 079 | 1334 | 209 |
| Monster Energy | 67 | 62 (92.5) | 1 281 868 | 77 635 | 13 220 | 19 132 | 1159 | 197 |
| Starburst | 2 | 1 (50) | 16 115 | 103 | 7919 | 8058 | 52 | 3960 |
| Nutella | 10 | 10 (100) | 76 237 | 7437 | 2020 | 7624 | 744 | 202 |
| Oreo | 6 | 5 (83.3) | 44 836 | 2888 | 872 | 7473 | 481 | 145 |
| Maltesers Australia | 7 | 7 (100) | 26 756 | 2710 | 625 | 3822 | 387 | 89 |
| Bubble O’Bill Ice Creams | 9 | 7 (77.8) | 27 978 | 801 | 551 | 3109 | 89 | 61 |
| Cadbury Dairy Milk Australia | 30 | 22 (73.3) | 67 596 | 6318 | 7104 | 2253 | 211 | 237 |
| Maltesers | 14 | 12 (85.75) | 23 652 | 2033 | 515 | 1689 | 145 | 37 |
| Skittles | 23 | 9 (39.1) | 34 365 | 1233 | 1031 | 1494 | 54 | 45 |
| McDonald’s Australia | 14 | 4 (28.6) | 20 169 | 3265 | 5210 | 1441 | 233 | 372 |
| Pringles (Australia region) | 32 | 32 (100) | 40 787 | 719 | 1476 | 1275 | 22 | 46 |
| Domino’s Pizza—Australia | 10 | 3 (33.3) | 12 285 | 624 | 4139 | 1229 | 62 | 414 |
| Vegemite | 20 | 11 (55.0) | 18 246 | 4752 | 3472 | 912 | 238 | 174 |
| Slurpee Australia | 25 | 25 (100) | 17 721 | 288 | 554 | 709 | 12 | 22 |
| KFC Australia | 28 | 25 (89.3) | 19 758 | 1118 | 3066 | 706 | 40 | 110 |
| Subway Australia | 7 | 3 (42.9) | 2960 | 133 | 357 | 423 | 19 | 51 |
| V Energy Drink Australia | 23 | 12 (52.2) | 8763 | 275 | 2420 | 381 | 12 | 105 |
| Coca-Cola Australia | 14 | 8 (57.1) | 4831 | 288 | 712 | 345 | 21 | 51 |
| Hungry Jack’s | 33 | 21 (63.6) | 10 709 | 756 | 1234 | 325 | 23 | 37 |
| Slurpee | 1 | 0 (0) | 151 | 11 | 34 | 151 | 11 | 34 |
| Pizza Hut Australia | 27 | 12 (44.4) | 3639 | 141 | 1192 | 135 | 5 | 44 |
| Coca-Colaa | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Ferrero Rocher | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Cold Rock Ice Creamery | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Average | 17.6 | 13 (73.7) | 114 945 | 6694.3 | 3510.3 | 4090 | 239 | 292 |
| Median | 14.0 | 9.5 (53.9) | 19 002.0 | 778.5 | 1213.0 | 1252 | 53 | 75 |
Note. The Cadbury Eyebrows page was not included because a final announcement on the page said no more posts would be made as of December 23, 2012, because the campaign had concluded.
a
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