TABLE 1—
Contest Engagement and Participant Demographics
| Variable | No., Mean, or No. (%) |
| Web site | |
| Total page views, no. | 53 784 |
| Unique page views, no. | 13 992 |
| Average number of pages viewed, no. | 4.93 |
| Average time on page, min | 1.33 |
| Mobile users, no. | 4207 |
| Desktop users, no. | 7743 |
| Tablet users, no. | 1301 |
| Referral source | |
| Direct | 7098 |
| Television | 122 |
| 4030 | |
| 510 | |
| Others | 2232 |
| Geography | |
| United States | 12 881 |
| International | 370 |
| Voters–designers (n = 2140) | |
| Age, y | |
| 18–24 | 667 (31) |
| 25–29 | 303 (14) |
| 30–39 | 387 (18) |
| 40–49 | 271 (12) |
| 50–59 | 252 (10) |
| ≥ 60 | 260 (8) |
| Motivation | |
| Interest in cardiac arrest research/education | 189 (9) |
| Personal connection to cardiac arrest | 210 (10) |
| Told by a friend/family member | 777 (36) |
| Fun | 495 (23) |
| Contribute to an important cause | 451 (21) |
| Win money | 18 (0.8) |
| AED knowledge | |
| Yes | 1697 (79) |
| No | 443 (21) |
| Pledge (n = 414) | |
| First and last names provided | 293 (82) |
| Anonymous | 65 (18) |
Note. AED = automated external defibrillator