Table 1.

Average Annual per Capita Purchases, 2007-2011

	Per capita
	Volume (oz/year)	Energy (kcal/year)	Expenditure ($/year)
Regular CSD	870	10,969	20.08
Diet CSD	653	0	15.43
Sports/energy drinks	106	654	4.44
100% juice	435	6,142	21.17
Fruit drinks	339	3,538	12.16
Bottled water	840	0	10.04
Total	3,243	21,303	83.31

Notes:CSD stands for carbonated soft drink. These data represent sales of the 178 brands that are included in the DM models, which account for 95%, 92%, and 94% of ScanTrack total nonalcoholic beverage sales in volume, dollars, and energy, respectively. The ScanTrack data we have exclude milk, bottled tea and coffee, and soft drink powder and do not include sales at restaurants, convenience stores, drug stores, and mass merchandisers. Expenditures were deflated by the consumer price index using the 2007-2011 average as the base.