Table 5.

Verification of hypotheses in satisfaction model

Number	Hypotheses	verification	results
1	Quality perception is positively correlated with patient satisfaction	γ11 > 0	γ11 = 0.05
2	Patient expectation is negatively correlated with patient satisfaction	γ12 < 0	γ12 = -0.05
3	Hospital brand is positively correlated with patient satisfaction	γ13 > 0	γ13 = 0.21
4	Hospital brand is positively correlated with patient loyalty	γ33 > 0	γ33 = 0.11
5	Hospital brand is negatively correlated with patient complaints	γ32 < 0	γ32 = -0.12
6	Patient satisfaction is positively correlated with patient loyalty	γ31 > 0	γ31 = 0.10
7	Patient satisfaction is positively correlated with patient complaints	γ21 < 0	γ21 = -0.02
8	Disease pressure is negatively correlated with patient satisfaction	γ17 < 0	γ17 = -0.32