Table 1.
Means of Perceived Ad Effectiveness, Ad Liking and Thought Valence by Marijuana Scene, Argument Strength and Risk of Marijuana Use
| Risk of marijuana use | Argument strength | Marijuana scene | Perceived ad effectiveness | Ad liking | Thought valence | N |
|---|---|---|---|---|---|---|
| Low | Low | No | 3.57 (.17) | 5.17 (.32) | 14.71 (5.41) | 14 |
| Yes | 3.54 (.35) | 5.04 (.65) | 14.69 (10.15) | 16 | ||
|
| ||||||
| High | No | 3.62 (.24) | 5.22 (.39) | 16.50 (6.60) | 22 | |
| Yes | 3.60 (.22) | 5.18 (.32) | 17.50 (4.60) | 8 | ||
|
| ||||||
| High | Low | No | 3.17 (.28) | 4.68 (.55) | 10.43 (8.30) | 14 |
| Yes | 3.11 (.30) | 4.33 (.52) | 5.81 (9.49) | 16 | ||
|
| ||||||
| High | No | 3.26 (.27) | 4.73 (.56) | 10.32 (8.54) | 22 | |
| Yes | 3.16 (.14) | 4.31 (.72) | 3.88 (9.91) | 8 | ||
Note: Values in parentheses are standard deviations.