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. 2014 Dec 1;9(12):e114150. doi: 10.1371/journal.pone.0114150

Figure 5. Grand-average ERPs elicited by Subcategory versus Major-category product names with prime effect of brand name at Fz, Cz, and Pz electrodes.

Figure 5

Time window of 140 ms to200 ms for P2 quantification and time window of 200 ms to400 ms for N400 quantification marked in light gray, respectively.