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. Author manuscript; available in PMC: 2014 Dec 2.
Published in final edited form as: Media Psychol. 2013;16(2):154–176. doi: 10.1080/15213269.2012.755454

Table 1.

Recognition, Memory Strength, and Decision Criteria as a Function of Smoking Cues and Argument Strength (AS)

Low AS PSAs
High AS PSAs
F p η2
No cue
M (SD)
Cues
M (SD)
No cue
M (SD)
Cues
M (SD)
Recognition accuracy (% correct)
 Audio .81a (.11) .71b (.11) .89c (.10) .85ac (.08) 8.26 .005 .08
 Video .79a (.15) .72b (.16) .72b (.15) .72b (.14) 7.52 .007 .07
Memory sensitivity (d′)
 Audio .69a (.19) .53b (.27) .75ac (.17) .65ad (.25) 3.77 .055 .04
 Video .53a (.29) .42ab (.29) .44ab (.25) .35b (.26) .02 .904 -
Criterion bias (c)
 Audio −.47ab (.08) −.45a (.14) −.51b (.08) −.52bc (.13) 5.50 .021 .05
 Video −.53a (.12) −.51a (.17) −.50a (.13) −.55a (.14) 16.00 <.000 .14

Note. Cell means in a row with different superscripts differ at p < .05 in paired t tests.