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. Author manuscript; available in PMC: 2014 Dec 4.
Published in final edited form as: J Health Commun. 2013 Mar 8;18(5):527–542. doi: 10.1080/10810730.2012.743632

Table 1.

Sample Characteristics and External Comparisons

SSB Survey
N=1,812
BRFSS Healthy Behaviors
N=201,966
Pew Internet
N=2,200

Weighted Estimates 95% CI Weighted Estimates 95% CI Weighted Estimates

Demographics
Gender
 % Female 51.51 (48.67 – 54.36) 51.40 (50.93 – 51.8) -
Mean Age 52.79 (52.32 – 53.26) 52.64 (52.56 – 52.71) -
Race/Ethnicity
 % White, Non-Hispanic 72.93 (70.05 – 75.8) 73.58 (73.12 – 74.04) -
 % Black, Non-Hispanic 10.91 (8.96 – 12.86) 9.15 (8.89 – 9.42) -
 % Latino 10.22 (8.12 – 12.33) 11.45 (11.05 – 11.86) -
Income, Middle 50% ($) 41,000 - 39,088 - -
Education (%)
 Less than High School 2.26 - 3.06 - -
 Some High School 6.62 - 5.86 - -
 High School Diploma 28.7 - 30.56 - -
 Some College 27.54 - 26.59 - -
 College Diploma or Higher 34.88 - 33.93 - -
HH Internet Access (%) 63.87 (61.07 – 66.66) - 62.00

Healthy Lifestyle Behavior
Mean daily servings of fruits & vegetables 3.63 (3.49 – 3.77) 3.49 (3.49 – 3.51) -
Mean days exercise, weekly 2.63 (2.50 – 2.76) 1.94 (1.93 – 1.95) -
% overweight/obese (BMI>24.9) 72.23 66.38
Among overweight/obese, % dieting 42.82 (39.51 – 46.13) 84.19 (0.84 – 0.85) -
HHS Vulnerability Disclosure