Table 2.
UK general-purpose area-based geodemographic classifications available in 2012
| Name | Level 1 | Level 2 | Level 3 | Micro level | Variables | Taxonomic units | Commercial | SME |
|---|---|---|---|---|---|---|---|---|
| Output area classification, Office for National Statistics | 7 | 21 | 52 | 41 | Output areas | N | N/A | |
| P2 People and Places, Beacon Dodsworth | 14 | 41 | 157 | ~ 80 | Output areas | Y | Y | |
| Mosaic, Experian | 15 | 67 | 252 | 440 | Unit postcode | Y | N | |
| Acorn, CACI | 5 | 17 | 56 | ~ 400 | Unit postcode | Y | N | |
| Cameo, Callcredit Information Group | 10 | 58 | Unit postcode | Y | N | |||
| Cloud Client, Cloud Client Ltd. | 15 | 29 | Output area | Y | Y | |||
| Sonar, Redmoran | 6 | 24 | 80 | 225 | Y | Y | ||
| Censation, Maw Data Solutions | 5 | 19 | 53 | 600 | Output area | Y | Y | |
| Personicx Geo, Acxiom | 60 | ~ 400 | Postcode | Y | N | |||
| Citizen, Marketing Metrix | 6 | 28 | Postcode | Y | Y |
Note: SME = small to medium-sized enterprise.