Table 4. Mothers' structural life circumstances as predictors of children's estimated TV/video viewing.
| Model 1 | Model 2a | Model : 2b | Model 3 | |||||
|---|---|---|---|---|---|---|---|---|
| B(SE B) | β | B(SE B) | β | B(SE B) | B | B(SE B) | β | |
| Mother's education | −0.10 (0.04) | −0.08† | −0.06 (0.04) | −0.06 | 0.001 (0.04) | 0.001 | 0.002 (0.04) | 0.002 |
| Mother's age | 0.02 (0.01) | 0.09* | 0.004 (0.01) | 0.02 | 0.01 (0.01) | 0.02 | −0.01 (0.01) | −0.02 |
| Number of rooms in the home | −0.10 (0.06) | −0.07† | −0.12 (0.06) | −0.08* | −0.05 (0.05) | −0.03 | −0.09 (0.05) | −0.06† |
| Child's age | 0.06(0.01) | 0.23** | 0.06(0.01) | 0.23** | ||||
| Mother is unemployeda(dummy) | 0.43 (0.16) | 0.10** | 0.35 (0.15) | 0.08* | ||||
| Mother is employeda (dummy) | 0.23 (0.12) | 0.07† | 0.09 (0.12) | 0.03 | ||||
| >1 child 3–24 months old (dummy) | 0.31 (0.18) | 0.06† | 0.28(0.17) | 0.05† | ||||
| Child is in childcare (dummy) | −0.61 (0.19) | −0.16** | −0.50 (0.17) | −0.13** | ||||
| Non-traditional video source index | 0.1 9 (0.04) | 0.16** | 0.09 (0.04) | 0.08* | ||||
| Toy index | 0.01 (0.002) | 0.14** | 0.01 (0.002) | 0.14** | ||||
| Child is in childcare with TV (dummy) | 1.23 (0.23) | 0.24** | 0.94 (0.22) | 0.19** | ||||
| Child has a bedroom TV (dummy) | 0.27(0.11) | 0.08* | 0.18(0.11) | 0.05 | ||||
| Mother's TV/video time | 0.03 (0.004) | 0.26** | 0.03 (0.004) | 0.20** | ||||
| Attitude | 0.34 (0.05) | 0.34** | 0.28 (0.05) | 0.28** | ||||
| Injunctive norms | 0.07 (0.04) | 0.09† | 0.02 (0.04) | 0.02 | ||||
| Descriptive norms | 0.16 (0.07) | 0.10* | 0.14(0.06) | 0.09* | ||||
| Perceived behavioral control | −0.20 (0.05) | −0.13** | −0.17 (0.05) | −0.11** | ||||
| R | 0.12 | 0.52 | 0.48 | 0.61 | ||||
| Adj. R2 | 0.01 | 0.25 | 0.22 | 0.35 | ||||
N = 685. ΔR2 for Step 2a = 0.25 (p < .01); for Step 2b = 0.22 (p < .01); for Step 3 = 0.10 (p < .01).
Homemakers omitted as comparison category.
p < .01;
p < .05;
p < .10.