Table 1.
Countries | Complete ban defined by WHO | ||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|
Restrictions | Australia12,13 | Brazil12 | Canada12,13 | China12 | India12 | Indonesia12 | Japan14 | Russia12 | UK13,14 | USA13,14 | % of 194 countries14 |
Advertising (direct) | |||||||||||
Television/radio, domestic | ● | ● | ● | ● | ● | ◒ | ○ | ● | ● | ● | 69.3% |
Television/radio, international | ● | ● | ○ | ● | ◒ | ◒ | ○ | ● | ○ | ○ | NR |
Magazine/newspaper, domestic | ● | ● | ● | ● | ● | ○ | ○ | ◒ | ● | ◒ | 55.7% |
Magazine/newspaper, international | ○ | ● | ○ | ● | ● | ○ | ○ | ◒ | ○ | ○ | NR |
Outdoor (billboard/transit) | ● | ● | ● | ○ | ◒ | ○ | ○ | ● | ● | ◒ | 58.3% |
Direct mail | ◒ | ● | ◒ | ○ | ● | ○ | NR | ○ | ◒ | ○ | NR |
Point of sale, advertising | ◒ | ◒ | ◒* | ○ | ○ | ○ | ○ | ◒ | ◒ | ○ | 30.7% |
Point of sale, pack displays | ◒ | ○ | ◒† | ○ | ○ | ○ | NR | ◒ | ○ ‡ | ○ | NR |
Advertising (indirect) | |||||||||||
Branded merchandise | ● | ● | ◒ | ◒ | ● | ○ | ○ | ◒ | ● | ● | 40.1% |
Free distribution of tobacco | ◒ | ● | ● | ○ | ● | ● | ○ | ◒ | ● | ◒ | 47.9% |
Promotional discounts | ◒ | ● | ● | ○ | ● | ◒ | ● | ○ | ● | ○ | 40.6% |
Sponsored events | ●§ | ◒ | ●§ | ◒ | ◒ | ◒ | ○ | ○ | ● | ◒ | 47.9% |
● = complete ban ◒ = partial ban ○ = no ban NR=not reported
Data sources are given in the reference list.
Campaign for Tobacco-Free Kids (CTFK) regards Canada's ban on point-of-sale advertising as a partial ban because the Tobacco Act permits signs in places where persons under 18 years are not permitted. Point-of-sale advertising is not allowed in other retail establishments.
CTFK regards Canada's ban on point-of-sale pack displays as a partial ban because it does not apply to tobacconist shops or duty free stores.
The ban on pack displays in the UK will be implemented in small stores by April 2012 and in large stores by April 2015.
Australia and Canada permit financial sponsorship, but the public acknowledgement of that support is restricted. CTFK regards this as a partial ban.