Table 2. Assessment of tobacco marketing exposure and other intermediate outcomes of marketing regulation in multicountry surveillance surveys.

Exposure measures	GYTS³¹	GATS³²	ITC-4³³
Advertising (direct)
Television/radio	2^*	0	1^† ^‡
Magazine/newspaper	2	0	1
Outdoor	2	0	1
Direct mail	0	1	1^‡
Point of sale, advertising	0	1	1^‡
Point of sale, pack displays	0	0	1
Advertising (indirect)
Branded merchandise	1	1	1
Free tobacco products	1	1	1^‡
Sponsored events	0	0	1
Price promotion
Coupons	0	1	1^‡
Discounts	0	1	1
Gifts with purchase	0	1	1
Other intermediate outcomes
Difficulty of quitting	2	0	2
Perceived access	0	0	0
Perceived approval	0	0	0
Perceived prevalence	0	0	0
Positive outcome expectations	2	0	2
Receptivity to tobacco marketing	0	0	0

Cell entries: 0=unmeasured, 1=discrete measure, 2=frequency measure.

Television only.

^†

Radio only

^‡

Measured for a subset of countries.

GYTS, Global Youth Tobacco Survey; GATS, Global Adult Tobacco Survey; ITC-4, International Tobacco Control Four Country Survey (Australia, Canada, UK, USA).