Table 1.
Characteristics of vape shops across ethnic communities
| All | Korean | Hispanic | White | African-American | |
|---|---|---|---|---|---|
| Characteristics important in this vape shop | |||||
| Great Flavor or Hardware Selection* | 95.2 | 100.0 | 96.0 | 92.6 | 93.1 |
| Fair Prices* | 92.3 | 100.0 | 92.0 | 81.5 | 93.1 |
| Unique Flavors or Hardware* | 89.3 | 86.4 | 92.0 | 88.9 | 89.7 |
| Rebuilds or Fixing | 65.1 | 72.7 | 68.0 | 63.0 | 58.6 |
| Never Rushed | 26.2 | 27.3 | 32.0 | 25.9 | 20.1 |
| On-line Store Capability* | 7.8 | 13.6 | 4.0 | 0.0 | 13.8 |
| Wide Range Nicotine* | 5.8 | 13.6 | 4.0 | 3.7 | 3.5 |
| Other Unique Qualities1* | 76.7 | 95.5 | 52.0 | 81.5 | 79.3 |
| Staff attributes mentioned | |||||
| Friendly | 99.0 | 100.0 | 96.0 | 100.0 | 100.0 |
| Helpful/Patient/ Respectful* | 97.1 | 100.0 | 92.0 | 96.3 | 100.0 |
| Knowledgeable/ Professional* | 95.1 | 100.0 | 92.0 | 100.0 | 89.7 |
| Good Personality (e.g., cool, relaxed) | 79.6 | 86.4 | 68.0 | 81.5 | 82.7 |
| Let Me Try Out Lots of Flavors | 78.6 | 77.3 | 72.0 | 85.2 | 79.3 |
| Quick Service* | 12.6 | 13.6 | 0.0 | 14.8 | 20.7 |
| Other Attributes2 | 99.0 | 95.5 | 100.0 | 100.0 | 100.0 |
| Physical environment and amenities | |||||
| Clean | 52.4 | 63.6 | 40.0 | 51.9 | 15.5 |
| Bar Type* | 39.8 | 22.7 | 36.0 | 63.0 | 34.5 |
| Good Parking* | 33.0 | 27.3 | 24.0 | 55.6 | 24.1 |
| TVs | 25.2 | 24.1 | 32.0 | 14.8 | 24.1 |
| Art* | 18.5 | 18.2 | 16.0 | 14.8 | 24.1 |
| Lighting* | 16.5 | 22.7 | 8.0 | 22.2 | 13.8 |
| Club Type | 0.1 | 0.0 | 4.0 | 0.0 | 0.0 |
| Other Amenities3 | 87.4 | 95.5 | 80.0 | 96.3 | 79.3 |
| Other Venue Type3 | 42.7 | 45.5 | 28.0 | 55.6 | 41.4 |
| Atmosphere | |||||
| Relaxed | 61.2 | 50.0 | 68.0 | 59.3 | 65.5 |
| Awesome* | 12.6 | 13.6 | 8.0 | 11.1 | 17.2 |
| Chic/Classy* | 6.8 | 4.6 | 4.0 | 11.1 | 6.9 |
| Fun* | 5.8 | 9.1 | 0.0 | 7.4 | 6.9 |
| Other4 | 67.9 | 72.7 | 52.0 | 77.8 | 68.9 |
| Health claims | |||||
| Can Quit Smoking Here | 32.0 | 36.4 | 28.0 | 33.3 | 36.4 |
| E-cigarettes are Safe | 14.6 | 4.6 | 12.0 | 33.3 | 6.9 |
Notes.
1Other qualities include rewards program or discounts or warranty, own house blend, offer drilling and torching, can adjust nicotine dosage, allows pets in shop, great hours, raffles, and can drip juices to test.
2Other attributes include non-judgmental, comedic, honesty, overall great customer service, caring, treated like fellow vape geeks, and accommodating.
3Other venue types include lounge with art, simple and organized. Other amenities include music, water tank, mugs, chalkboard e-juice menu, great location, gaming, chess/checkers, pool table, food, and coffee.
4Other lifestyle environment includes: friendly, feel good vibes.
*Significant at the p <0.05 level for chi-square test for independence or Fisher’s exact test.