Table 3.
Logistic regression summaries
| Odds ratio Exp (B) | 95% CI lower | 95% CI upper | Wald | df | Sig. | |
|---|---|---|---|---|---|---|
| Habitat loss question correct | ||||||
| Baseline (ref) | 2.72 | 3 | 0.437 | |||
| DPUO 6 months | 1.20 | 0.48 | 3.03 | 0.15 | 1 | 0.697 |
| DPUO 12 months | 2.31 | 0.82 | 6.54 | 2.49 | 1 | 0.115 |
| Follow-up | 1.51 | 0.57 | 3.99 | 0.70 | 1 | 0.403 |
| International | 0.13 | 0.05 | 0.35 | 16.00 | 1 | <0.001 |
| Palm oil question correct | ||||||
| Baseline (ref) | 34.47 | 3 | <0.001 | |||
| DPUO 6 months | 26.88 | 7.94 | 91.06 | 27.95 | 1 | <0.001 |
| DPUO 12 months | 3.04 | 1.61 | 5.73 | 11.82 | 1 | 0.001 |
| Follow-up | 2.55 | 1.40 | 4.67 | 9.25 | 1 | 0.002 |
| Prefer mandatory labeling | ||||||
| Baseline (ref) | 18.04 | 3 | <0.001 | |||
| DPUO 6 months | 3.95 | 1.74 | 8.95 | 10.82 | 1 | 0.001 |
| DPUO 12 months | 3.80 | 1.69 | 8.55 | 10.39 | 1 | 0.001 |
| Follow-up | 3.25 | 1.49 | 7.08 | 8.74 | 1 | 0.003 |
| International | 0.17 | 0.06 | 0.43 | 13.49 | 1 | <0.001 |
| Labeling would influence purchases | ||||||
| Baseline (ref) | 22.09 | 3 | <0.001 | |||
| DPUO 6 months | 3.29 | 1.57 | 6.88 | 9.96 | 1 | 0.002 |
| DPUO 12 months | 5.20 | 2.26 | 11.96 | 15.04 | 1 | <0.001 |
| Follow-up | 3.54 | 1.68 | 7.50 | 10.95 | 1 | 0.001 |
| International | 0.29 | 0.11 | 0.77 | 6.22 | 1 | 0.013 |
| Willing to change future behavior | ||||||
| Baseline (ref) | 18.86 | 3 | <0.001 | |||
| DPUO 6 months | 2.90 | 1.47 | 5.74 | 9.37 | 1 | 0.002 |
| DPUO 12 months | 3.74 | 1.81 | 7.72 | 12.76 | 1 | <0.001 |
| Follow-up | 3.18 | 1.60 | 6.33 | 10.87 | 1 | 0.001 |
| International | 0.17 | 0.07 | 0.44 | 13.29 | 1 | <0.001 |
| Visit impacted specifically on future conservation behavior | ||||||
| Baseline (ref) | 9.44 | 3 | 0.024 | |||
| DPUO 6 months | 2.26 | 1.26 | 4.06 | 7.41 | 1 | 0.006 |
| DPUO 12 months | 2.18 | 1.21 | 3.95 | 6.63 | 1 | 0.010 |
| Follow-up | 1.70 | 0.96 | 3.01 | 3.35 | 1 | 0.067 |
| Have engaged in at least one of the conservation behaviors in the previous 12 months | ||||||
| Baseline (ref) | 9.16 | 3 | 0.027 | |||
| DPUO 6 months | 1.39 | 0.77 | 2.51 | 1.19 | 1 | 0.275 |
| DPUO 12 months | 2.16 | 1.20 | 3.91 | 6.54 | 1 | 0.011 |
| Follow-up | 2.11 | 1.19 | 3.76 | 6.43 | 1 | 0.011 |
| Perception of the subjective norm as highly important | ||||||
| Baseline (ref) | 15.70 | 3 | 0.001 | |||
| DPUO 6 months | 1.73 | 0.94 | 3.20 | 3.08 | 1 | 0.079 |
| DPUO 12 months | 3.12 | 1.67 | 5.82 | 12.82 | 1 | <0.001 |
| Follow-up | 2.68 | 1.47 | 4.90 | 10.25 | 1 | 0.001 |
| International | 0.25 | 0.08 | 0.77 | 5.88 | 1 | 0.01 |