Table 6.
Predictors of intentions to use social media: contributions of each variable block to changes in R 2 (N=175).
| Variable | Block 1 (df=2/172) | Block 2 (df=5/169) | ||||||
|
|
B | SE | t | P | B | SE | t | P |
| Age | –.04 | .06 | –0.65 | .52 | –.08 | .05 | –1.75 | .08 |
| Gender | –.17 | .16 | –1.07 | .29 | –.16 | .11 | –1.39 | .17 |
| Attitudes |
|
|
|
|
.11 | .06 | 1.88 | .06 |
| Subjective norms |
|
|
|
|
.59 | .08 | 7.49 | .001 |
| Perceived behavioral control |
|
|
|
|
.08 | .07 | 1.09 | .28 |
| R 2 |
|
.00 |
|
|
|
.51 |
|
|
| F for change in R 2 |
|
– |
|
|
|
.51 |
|
.001 |