Table 2. Experiments 1–4: Mean scores (and standard deviations) of preference for enforcement-oriented or reform-oriented policy measures as a factor of the metaphorical framing (problem, beast, virus), metaphorical support (present, absent) and, for Experiments 1–2, exposure (pre or post-reading of stimulus text), based on the top 2 of preferred choices.

	Experiment 1		Experiment 2		Experiment 3	Experiment 4
	Pre-reading	Post-reading	Pre-reading	Post-reading	Post-reading	Post-reading
Crime is a Problem frame
Metaphorical support present	1.09 (.70)	1.38 (.68)	.77 (.81)	1.33 (.74)	1.25 (.69)	1.06 (.77)
Metaphorical support absent	1.21 (.75)	1.43 (.67)	.88 (.72)	1.20 (.65)	1.02 (.73)	1.14 (.74)
Overall	1.15 (.72)	1.40 (.67)	.83 (.76)	1.27 (.69)	1.13 (.72)	1.10 (.75)
Crime is a Beast frame
Metaphorical support present	1.15 (.80)	1.43 (.72)	.85 (.78)	1.13 (.77)	1.05 (.71)	.99 (.69)
Metaphorical support absent	1.20 (.65)	1.48 (.64)	.66 (.68)	1.07 (.73)	1.12 (.76)	1.11 (.75)
Overall	1.18 (.73)	1.45 (.67)	.76 (.74)	1.10 (.75)	1.08 (.73)	1.05 (.75)
Crime is a Virus frame
Metaphorical support present	1.30 (.61)	1.48 (.68)	.74 (.73)	1.24 (.76)	1.10 (.78)	1.11 (.72)
Metaphorical support absent	1.04 (.73)	1.44 (.72)	.64 (.64)	1.00 (.78)	1.11 (.78)	1.08 (.71)
Overall	1.16 (.68)	1.45 (.70)	.69 (.68)	1.11 (.78)	1.11 (.77)	1.09 (.72)
Total
Metaphorical support present	1.18 (.71)	1.42 (.69)	.79 (.77)	1.23 (.76)	1.13 (.73)	1.05 (.73)
Metaphorical support absent	1.15 (.71)	1.45 (.67)	.72 (.68)	1.08 (.72)	1.08 (.75)	1.11 (.73)
Overall	1.16 (.71)	1.44 (.68)	.75 (.73)	1.15 (.74)	1.10 (.74)	1.08 (.73)