Table 1. Regression coefficients split by context.

	B	SE	β	t	df	p
Shopping	0.09	0.04	.34	2.49	47	.016
Hedonic	0.11	0.04	.37	2.72	47	.009
Utilitarian	0.06	0.04	.25	1.78	47	.08
Non-shopping	0.02	0.04	.08	0.52	47	.61
Neutral	0.03	0.04	.09	0.61	47	.55
Positive	0.01	0.04	.05	0.31	47	.76

Note. Dependent variable: pupil dilation [mm]; independent variable: buying impulsiveness [z-standardized].