Table 2.

Noble Purposes and an example benchmark for each community [N = 7], 2011.

Noble Purpose	Example of benchmark
“To increase physical activity in the community using the resources we have with the goal of changing the social norms around physical activity.”	Improve signage and bridge safety for pedestrians
“To support the optimal health of children in Ouachita County by providing increased structured activity and wholesome snacks in the afterschool environment.”	Inventory and select afterschool programs for partnership
“To provide healthy food and beverages and increase time spent in active play for children in afterschool programs.”	Meet with school administration and discuss initiative
“To create and support a healthier community across generations with the goal of creating a sustainable wellness and education center that supports and is connected to other resources in town.”	Scout locations for community wellness center
“To positively shift the food culture by improving food offered at public and community gatherings.”	Refine talking points and develop a unified message
“To improve the health and wellness of school children by (1) increasing active transport to and from school and (2) implementing a healthy food environment and policy.”	Assess number of children walking and biking to school
“To foster an environment where the healthy food choice is the easy choice.”	Partner with 4–6 restaurants to offer healthy options on their menus