Table 5.

Conditional logit (CL) model results.

Variable	Coefficient	Wald p-value
ASC1 (SQ)	−0.263***	0.000
ASC2	0.291***
ASC3	−0.028
Cost	−0.005***	0.000
300 plants in bank (SQ)	0.002	1.000
400 plants in bank	−0.002
500 plants in bank	0.000
7 plants on farms (SQ)	−0.199***	0.000
500 plants on farms	0.075***
1000 plants on farms	0.124***
Ornamental plants in bank (SQ)	−0.057**	0.008
Ornamental plants in bank L2	−0.004
Ornamental plants in bank L3	0.061***
Goats (SQ)	−0.039***	0.005
Goats in bank	0.039***
Horses (SQ)	−0.075***	0.000
Horses in bank	0.075***
Chickens (SQ)	−0.047***	0.001
Chickens in bank	0.047***
1 cattle breed on farms (SQ)	−0.114***	0.000
2 cattle breeds on farms	0.025
3 cattle breeds on farms	0.089***
1 sheep breed on farms (SQ)	0.020	0.027
2 sheep breeds on farms	−0.052***
3 sheep breeds on farms	0.032
No. of respondents	1608
No. of observations	9484
Correct predictions %	48
R2	0.04

z-test:

^***99% significance level;

^**95% significance level.

SQ, attribute level in the status quo alternative.