Table 7.

Logistic regression models profiling consumer classes.

Class	Class 1	Class 2	Class 3	Class 4	Class 5
Variable	Coefficients and significance levels
Constant	−2.76***	−43.31***	48.77***	39.90**	−29.46**
Female	−0.46***
Year of birth		0.02***	−0.02***	−0.02**	0.02*
High income			−0.39**
High education				−0.72***
Eastern Finnish			0.40*
Childhood in city				−0.68**
Certainty	0.12***		−0.09**		−0.08**
Agri-environmental attitude	0.37*	0.43**
Relative importance of AgGR		−1.482***	1.412**	−1.82**
Existence values	0.32***			−0.50***
Use values	0.38***			−0.39***
Citizen responsibility		0.29***	0.21**	−1.06***	−0.43***
Consumer responsibility		0.17**		−0.31**	−0.38***
Farmer responsibility	−0.16**			0.27**
Familiarity of products					−0.48**
Info use (animals) > 0.5 min				−0.39*
Info use (plants) > 0.5 min		0.54***	−0.47***
Hasty response			0.70*		−1.08**
N	1088	1201	1098	1077	1199
Nagelkerke R2	0.103	0.083	0.071	0.397	0.104
Chi-squared	81.99	71.44	46.48	252.37	68.25
p-Value	0.000	0.000	0.000	0.000	0.000
Correctly classified (cut 0.5)	69.6	71.6	83.9	90.4	86.8

Variables are significant at the

^***99% level,

^**95% level,

^*90% level.