Table 4.
Media Exposure by Two Clusters
| Media Exposure | Inactive Seekers (N=8284, 58.48%) |
Active Seekers (N=5881, 41.52%) |
Total Respondents (N=14165, 100%) |
|---|---|---|---|
| I heard from media: | |||
| About people being overweight or obese | 7555 (91.2%) | 5758 (97.9%) | 13313 (94%) |
| About cancer | 7031 (85%) | 5671 (96.5%) | 12702 (89.7%) |
| About heart disease | 1598 (82.9%) | 1155 (96.3%) | 2753 (88%) |
| About the role genes play in health | 1197 (62.1%) | 1024 (85.5%) | 2221 (71%) |
| About health care insurance coverage | 7241 (87.4%) | 5698 (96.7%) | 12939 (91.3%) |
| About possible terrorist attacks | 6304 (76.1%) | 5260 (89.3%) | 11564 (81.6%) |
| About HIV or AIDS | 4781 (57.8%) | 4758 (81.1%) | 9539 (67.5%) |
| About new research in medical journals | 3356 (52.8%) | 3767 (80.4%) | 7123 (64.5%) |
| About genetic testing | 2879 (45.3%) | 3414 (73%) | 6293 (57.1%) |
| About buying genetic tests | 71 (20.1%) | 90 (46.2%) | 161 (29.3%) |
| I watched TV shows: | |||
| The Biggest Loser | 519 (12.9%) | 698 (22.1%) | 1217 (16.9%) |
| Grey's Anatomy | 1281 (20.2%) | 1315 (28.2%) | 2596 (23.6%) |
| ER | 978 (15.5%) | 1191 (25.6%) | 2169 (19.7%) |
| Scrubs | 1057 (16.7%) | 1012 (21.8%) | 2069 (18.8%) |
| Nip/Tuck | 22 (6.3%) | 19 (9.8%) | 41 (7.5%) |
| City M.D. | 1 (0.5%) | 2 (2%) | 3 (1%) |
| House | 2140 (33.7%) | 1942 (41.6%) | 4082 (37%) |
| Dr. 90210 | 27 (7.6%) | 21 (10.8%) | 48 (8.8%) |
| Strong Medicine | 104 (1.7%) | 395 (8.7%) | 499 (4.7%) |
| 3 lbs. | 6 (1.7%) | 6 (3.1%) | 12 (2.2%) |
| Desperate Housewives | 832 (16.9%) | 892 (23.4%) | 1724 (19.7%) |
| I have done: | |||
| Read magazines or newsletters that focus on health | 2935 (35.5%) | 4192 (71.5%) | 7127 (50.5%) |
| Watched such health segments | 5397 (65.1%) | 5031 (85.6%) | 10428 (73.6%) |
| Watched television shows about health | 4327 (52.3%) | 4567 (78%) | 8894 (62.9%) |
| Talked with family or friends about health | 6749 (81.5%) | 5536 (94.3%) | 12285 (86.8%) |
| Read health information on the Internet when not wanted | 4121 (49.7%) | 1723 (29.3%) | 5844 (41.2%) |
| Read information in the Internet | 3631 (87.1%) | 4003 (96.4%) | 7634 (91.8%) |
| Talked to family member, relative or friend about drugs | 5993 (94.1%) | 4493 (95.7%) | 10486 (94.8%) |
| Advertisements for drugs for Depression | 1762 (91.3%) | 1161 (96.7%) | 2923 (93.4%) |
| Advertisements for Erectile Dysfunction | 1700 (88.1%) | 1113 (92.8%) | 2813 (89.9%) |
| Advertisements for drugs for Acid Reflux | 1780 (92.4%) | 1159 (96.6%) | 2939 (94%) |
| Advertisements for drugs for Cholesterol | 1793 (93.1%) | 1165 (97.2%) | 2958 (94.7%) |