Table 6.
Predictor Variables of Characterizing Inactive Information Seekers
| Total Number of | Inactive (N=8312) |
Active (N=5908) |
Total (N=14220) |
|---|---|---|---|
| Average (Standard Deviation) | |||
| Diagnoses | 1.35 (2.003) | 1.89 (2.522) | 1.57 (2.248) |
| Medicine | 1.82 (2.452) | 2.31 (3.161) | 2.02 (2.779) |
| Caregiver of Adult | 0.05 (0.282) | 0.11 (0.449) | 0.08 (0.362) |
| Caregiver of Child | 0.06 (0.296) | 0.11 (0.435) | 0.08 (0.361) |
| Media Exposure by Topics | 5.05 (1.904) | 6.19 (1.231) | 5.53 (1.751) |
| Media Exposure by TV Shows | 0.84 (1.199) | 1.27 (1.607) | 1.02 (1.399) |
| Media Exposure by Types | 3.81 (1.559) | 5.03 (1.233) | 4.31 (1.555) |
| Media Exposure by Ads | 1.57 (1.245) | 1.54 (1.204) | 1.56 (1.228) |
| Computer Activities | 3.64 (3.97) | 3.65 (4.167) | 3.64 (4.053) |
| Internet Activities | 0.16 (0.532) | 0.36 (0.875) | 0.24 (0.702) |
| Internet Resources | 0.52 (1.022) | 0.8 (1.378) | 0.64 (1.191) |
| Service about Finance and Cost | 0.83 (1.651) | 1.19 (1.953) | 0.98 (1.792) |
| Service about Medical Matters | 1.1 (1.124) | 1.22 (1.19) | 1.15 (1.154) |
| Service about Prescription Refill | 0.72 (0.719) | 0.82 (0.753) | 0.76 (0.735) |
| Service about Discount Drugs | 0.47 (0.847) | 0.7 (1.072) | 0.57 (0.954) |
| Service of Alternative Treatments | 0.67 (0.96) | 0.79 (1.092) | 0.72 (1.019) |