Table 3.

Key features of the intervention to optimize information diffusion within networks

Key features/concepts	Key activities	Applied venue type
Social segmentation	Match the “right” peer to people at different levels within the venues based on their status and needs	Large venues with readily well-established management structure
Relative advantage	Provide a quickly adoptable approach that can help to generate an immediate sense of the benefits of “safer sex”	Applicable to both types of venues but the effect fluctuates with the economic conditions of FEWs
Cues to stimulate discussion	Intervention outreach workers retained an active role as mentors for FEWs after the completion of the intervention and continued to visit venues during follow-up stages	Applicable to both types of venues but may be easier to scale up in big venues
Appeal to authority	No special action was taken, occurred as a natural by-product of social culture	Applicable to both types of venues