. Author manuscript; available in PMC: 2014 Dec 30.

Published in final edited form as: J Int Consum Mark. 2011 Jun 24;23(3-4):297–310.

Table 2. Mean Intercoder Agreement by Country and Benefit Category.

	Status	Relationship	Pleasure	Uniqueness	Utilitarian

U.S.	81.7	87.1	83.8	96.3	83.8
Russia	81.7	90.8	82.5	96.7	96.3
Poland	81.7	93.8	88.8	94.2	95.8
Korea	88.3	87.9	89.2	90.4	90.4
Denmark	88.5	88.1	86.1	96.4	90.8

Note: These values represent the percentage of intercoder agreement averaged across the six magazines.