Table 1.

Open‐ended questionnaire items

For the questions below, please think about what information you received about breastfeeding, either directly or through your partner. This could include information from health professionals, leaflets, antenatal teachers, etc. Please think both about what information you received and how it made you feel.  1. What were your thoughts about breastfeeding before your baby was born? And now?  2. What has been your experience of breastfeeding and supporting your partner?  3. Did you receive any information about breastfeeding during pregnancy? What and from where? Was this information useful?  4. What information about breastfeeding would you like to have received during pregnancy?  5. Did you receive any information about breastfeeding after your baby was born? What and from where? Was this information useful?  6. What information about breastfeeding your baby would you have liked to receive after your baby was born?  7. How did information about breastfeeding and breastfeeding promotion make you feel?  8. Can you think of any positive examples of breastfeeding education and promotion you experienced? Why were they positive?  9. Can you think of any negative examples of breastfeeding education and promotion you have experienced? Why were they negative? 10. Do you have any ideas for how breastfeeding should be promoted? What messages would you like to see emphasised and how?