Skip to main content
. Author manuscript; available in PMC: 2015 Jan 5.
Published in final edited form as: Commun Monogr. 2012 Nov 21;80(1):1–23. doi: 10.1080/03637751.2012.739706

Figure 1.

Figure 1

The creation of participant sum perceived effectiveness scores aggregated by video. Individual PE ratings of each video were first aggregated by video, then aggregate video PE scores were substituted for each individual’s PE score for the videos they watched. Finally, the aggregate video scores were summed to create a unique summed aggregate PE score for each participant. In the figure, P = participant, PE = perceived effectiveness score, V = video, x = the total number for that variable.