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. Author manuscript; available in PMC: 2015 Apr 7.
Published in final edited form as: Vaccine. 2014 Feb 14;32(17):1901–1920. doi: 10.1016/j.vaccine.2014.01.091

Table 4.

HPV vaccination comparative message persuasiveness trials.

Author, year and journal Intervention (I) and control (C) Outcome (O) and assessment (A) Population Setting Time frame Results RR (95%CI) or M ± SD unless otherwise noteda
Cox, 2010
Health Psychol41
Randomized, controlled trial
I: 4 groups all given 1-page fact sheet about HPV infection and vaccine of varying presentations of HPV risk statistics. Some were also asked rhetorical questions to gain commitment to cancer prevention and thus, HPV vaccination:
I1: Graphic risk presentation
I2: Graphic risk presentation + rhetorical questions
13. Non-graphic risk presentation
14. Non-graphic risk presentation + rhetorical questions
C: 2 groups both given 1-page fact sheet about HPV infection and vaccine plus:
C1: Rhetorical questions
C2: No additional information
O: HPV vaccination intention for daughters
A: Additive score of 3 survey items (1 = definitely would not get vaccinated, 5 = definitely would get vaccinated) assessed immediately post-intervention
471 mothers of children ages 11–16
White non-Hispanic (58.4%), Black (21%), Hispanic (20%)
No high school diploma (4.9%), high school diploma (50.5%), Some college (22.2%), College graduate or more (16.3%)
Trade school (5.8%)
Online participants from a US commercial sample vendor Post-licensure. Date not specified Graphic (I1 + I2): M= 12.96
Non-graphic (I3 + I4): M = 11.89
Control (C1 + C2): M= 11.88 P = 0.004
Rhetorical questions (I2 + I4 + C1): M = 12.60
No rhetorical questions (I1 + I3 +C2): M= 11.9
P = 0.033
Notes: N per cohort not reported. No standard deviations for means reported. Outcomes for each treatment group not reported separately. Authors report a significant interaction between rhetorical question and risk presentation format (P = 0.035) such that in the all intervention conditions (in which participants were given statistical risk information either graphic or non-graphic), there was minimal effect of the rhetorical question; whereas, in the control conditions (without statistical risk information), there was a strongly positive effect of the rhetorical questions
DiClemente, 2011
Int J STD AIDS42
Randomized trial
I: 3 groups all viewed HPV vaccine slide presentation of varying focus:
I1: Cervical cancer prevention for women
I2: Genital warts prevention for men
I3: Head and neck cancer protection for men
C: No control condition
O: “Because the HPV vaccine is now available for use in men, how likely would you get the HPV vaccine within the next year?”
A: Single item (1 = very unlikely to 6 = very likely) assessed pre- and immediately post-intervention
150 male college students ages 18–24
Black (53.3%), White (19.3%), Asian or Pacific Islander (21.3%), other (6.1%)
2 universities in Southern US 10/09–12/09 post-licensure Comparison of post-test scores for the 3 groups
P = 0.56 (scores not specified)
Pre-intervention (I1 + I2 + I3): 3.19 ± 1.33
Post-intervention (I1 + I2 + I3): 3.91 ± 1.34 P = 0.0001
Notes: N per cohort not reported. Results also reported as comparison pre- to post-intervention
Dunlop, 2010
Commun Monogr43
Randomized, controlled trial
I: 3 groups all listened to radio advertisement of varying format and some given 5-min discussion time afterwards:
I1: Narrative ad (woman describes her cervical cancer treatment) + discussion
I2: Informational ad (facts about HPV and cervical cancer) + discussion
I3:Narrative ad only (no discussion)
C: Informational ad only (no discussion)
O: HPV vaccination intention
A: Average score of 3 items, (1 =disagree strongly to 7 = agree strongly) assessed immediately
post-intervention
69 female college students ages 18–26 (in friendship dyads) Australian University Post-licensure Date not specified No significant main effects of message format and discussion condition
I1: 4.83 ±0.93
I2: 5.62± 1.16
I3: 5.8 ±0.73
C: 5.02± 1.31
Notes: Authors report a significant interaction between message format and discussion time (P < 0.05) such that in the narrative condition, there was a negative effect of discussion time; whereas in the informational condition, there was no significant effect of discussion time
Fahy, 2010
Irish J Med Sci44
Randomized trial
I: 2 groups both given 1-page fact sheet about HPV infection and vaccine of varying message frame:
I1: Gain
I2: Loss
C: No control condition
O: HPV vaccination intention for daughters
A: Average score of 3 items, (1 =very unlikely or strongly disagree to 7 = very likely or strongly agree) assessed immediately post-intervention
72 mothers of girls ages 8–16 North County Kildare, Ireland Post-licensure Date not specified. I1:5.9 ±1.3
I2:5.62±1.4
P = 0.397
Gainforth, 2012
J Health Psychol45
Randomized trial
I: 4 groups presented with an online message of varying gain/loss and risk frames: I1: Gain, high-risk
I2: Gain, low-risk
I3: Loss, high-risk
I4: Loss, low-risk
C:No control condition
O: HPV vaccination intention
A: 3 items, each a 7 point scale (scale response categories not specified) assessed immediately post-intervention
286 female college students with average age 22
White (80%)
Canadian university Post-licensure Date not specified. Main effects:
High-risk (I1 + I3): 20.00 ± 11.23
Low risk message (I2 +I4): 22.27±11.37
P = 0.04–0.05* (text and table report different P values)
Gain (I1 + I2): 21.40 ± 11.59
Loss (I3 + I4): 20.81 ± 11.03
P = 0.81
Notes: N per cohort not reported. How the HPV vaccination intention measure was scored was not specified. Authors also reported outcomes (not significant) for interactions among gain/loss, risk framing and history of Pap smear (not shown here)
Gainforth, 2012
Public Health Nursing46
Randomized trial
I: 6 groups presented with an online message based on the Ontario government’s about HPV vaccine for parents of varying gain, loss or mixed frame:
I1: Gain for parents of girls
I2: Loss for parents of girls
I3: Mixed for parents of girls
I4: Gain for parents of boys
I5: Loss for parents of boys
I6: Mixed for parents of boys
C:No control condition
O: HPV vaccination intention for child within the next 3 years
A: Single survey item (1 = strongly disagree to 7 = strongly agree) assessed immediately
post-intervention
367 parents of children in grades 5–7 ages 10–12 Child-centered community and sporting events in Ontario, Canada 10/09–3/10 post-licensure for girls (but pre-licensure for boys until 2/10) No significant main effect of message frame on intention (scores and significance level not specified)
N per cohort not reported
Notes: Authors also reported results for outcome of HPV vaccination attitudes (not shown here). No significant 3-way interaction among parent’s gender, child’s gender and message frame (P = 0.17–0.19)
Gerend, 2007
Health Psychol48
Randomized trial I: 2
groups both given 2-page fact sheet about HPV vaccine of varying message frame:
I1: Gain
I2: Loss
C: No control condition
O: HPV vaccination intention
A: Average score of 5 items, (1 = very unlikely to 6 = very likely) assessed immediately post-intervention
121 female college students
White (85%), Black (10%), other(5%) Hispanic (12%)
Florida State University Pre- licensure Date not specified. No significant main effect of message frame on intention (scores and significance level not specified)
Notes: N per cohort not reported. Authors report a significant interaction between message frame and number of lifetime partners (P = 0.035) as well as message frame and frequency of condom use (P = 0.002) in a regression model that included message frame, number of partners and condom use, and these two interaction terms. Authors also report a significant interaction between message frame and avoidance motivation (P = 0.043) in a regression model that included message frame, avoidance motivation, approach motivation and the interaction terms message frame × avoidance motivation and message frame × approach motivation
Gerend, 2008
Ann Behav Med49
Randomized trial
I: 4 groups all given 2-page fact sheet of varying message frame and hypothetical number of HPV doses needed:
I1: Gain, 6-shot series
I2: Loss, 6-shot series
I3: Gain, single shot
I4: Loss, single shot
C: No control condition
O: HPV vaccination intention
A: Average score of 5 items, (1 =very unlikely to 6 = very likely) assessed immediately post-intervention
243 female college students
White (76%), Black (13%), Asian/Pacific Islander (2%), other (8%) Hispanic (8%)
University in Southern US 11/2005 pre-licensure I1:3.96 ± 1.54
I2:3.74 ± 1.72
P = 0.45
I3: 3.60 ± 1.55
I4: 4.65 ± 1.32
P < 0.001
Notes: N per cohort not reported
Gerend, 2009
J Exp Soc Psychol50
Randomized trial
I: 4 groups all given 2-page fact sheet about HPV infection and vaccine of varying message frame and color- threat priming:
I1: Gain, red text box
I2: Loss, red text box
I3: Gain, gray text box
I4: Loss, gray text box
C: No control condition
O: HPV vaccination intention
A: Average score of 5 items (1 = very unlikely to 6 = very likely) assessed immediately post-intervention
126 male college students Florida State University 01/2007–03/2007 pre-licensure for men I1:3.62 ±0.259
I2: 4.41 ±0.237
P < 0.05
I3: 3.86±0.251
I4: 3.67 ±0.250
P > 0.5
Notes: N per cohort not reported. Authors report a significant interaction between frame and color observed (P < 0.05) in regression model that included existence of a current sexual partner, message frame, color and the interaction term
Gerend, 2009
Sex Transm Dis47
Randomized trial
I: 2 groups both given 2-page fact sheet about HPV infection and vaccine with varying additional content about:
I1: Consequences for men
I2: Consequences for men+women
C: No control condition
O: HPV vaccination intention
A: Average score of 5 items, (1 = very unlikely to 6 = very likely) assessed immediately post-intervention
356 heterosexual male college students
White (84%), Black (4%), other/not reported (12%) Hispanic (14%)
Florida State University Pre-licensure for men (date not specified) I1: 3.93 ± 1.40
I2: 3.78± 1.52
P > 0.15
Notes: N per cohort not reported
Hopfer, 2012
Prev Sci51
Randomized, controlled trial
I: 3 groups shown brief video about HPV vaccine in a narrative format delivered by varying source types:
I1: peers
I2: medical experts
I3: peers and medical experts
C: 3 groups shown varying video content:
C1: HPV informational video without narrative
C2: Campus website with information about HPV and the vaccine
C3: No-message control
O: Receipt of first HPV vaccine dose
A: Single survey item (yes/no) assessed 2 months post-intervention
404 female college students ages 18–26
White (72%), Black (10%), Asian-American (11%), Hispanic (5%), other (1%)
Pennsylvania State University 2008, Post-licensure I1:17.8% vaccinated
I2: 6.0% vaccinated
I3: 21.8% vaccinated
C: 11.8% vaccinated
I1 vs. control (C1 + C2 + C3): 1.61 (0.80,3.28)
12 vs. control (C1 +C2 + C3): 0.48 (0.13,1.69)
13 vs. control (C1 +C2 + C3): 2.07 (1.05, 4.10)
Notes: N per cohort not reported. Authors also reported outcomes for HPV vaccination intention (not shown here)
Juraskova, 2011
Womens Health Issues52
Randomized trial
I: 2 groups both given fact sheet about HPV disease and vaccine with framing paragraphs of varying focus:
I1. Cervical cancer prevention
I2. Cervical cancer + genital warts prevention
C: No control condition
O: Receipt of first HPV vaccine dose
A: Single survey item (yes/no) assessed 2 months post-intervention
75 female first-year college students age <27 University of Sydney for course credit 6/2007–8/2007 post-licensure I1:33.3% vaccinated
I2: 41.7% vaccinated
(P = 0.61)
0.2 (−0.44, 0.56)
Notes: Authors presented vaccination outcomes as proportion immunized. Reviewers calculated P value and RR (95%CI). Authors also reported results for outcome of HPV vaccination intention and attitudes (not shown here)
Krieger, 2013
Health Commun53
Randomized trial
I: 2 groups both given 1-page HPV vaccine fact sheet of varying focus:
I1: Genital warts prevention
I2: Cervical cancer prevention
C: No control condition
O: Intention to talk to doctor (daughters) or encourage daughter to talk to doctor (mothers) about HPV vaccination
A: Average score of 3 items, (5-point Likert-type scale, higher score indicating higher intention) assessed immediately post-intervention
188 female college students and 115 corresponding mothers Students:
White (76%), Black (12%), Asian (8%), other (5%) Mothers: White (85%), Black (9%), Asian (5%), other (1%)
US Midwestern university Post-licensure. Date not specified No significant direct effect of message focus on daughters’ or mothers’ intentions
Notes: No means or standard deviations provided. Authors also reported that self-efficacy and response efficacy sequentially mediated the positive indirect influence of the genital warts prevention message on HPV vaccination intention
Leader, 2009
J Womens Health54
Randomized trial
I:3 groups all viewed online paragraph about HPV disease and vaccine with framing paragraphs of varying focus:
I1. Cervical cancer prevention
I2. Cervical cancer + sexually transmitted illness (STI) prevention
I3. Cervical cancer + sexually transmitted illness (STI) prevention + suggestion that HPV vaccination may lead to sexual promiscuity
C: No control condition
O: HPV vaccination intention at little or no cost (women: for self and parents: for daughters)
A:1 item, (1 = very unlikely to 5 = very likely) assessed immediately post-intervention
635 adults
White non-Hispanic (75%), Black non-Hispanic (11.4%), Hispanic (9.0%)
More than high school graduation (55.7%)
Income of > 50,000 (43.6%)
Online participants from a US commercial sample vendor June 2006 pre-licensure Parents with daughters ages 9–17 only (n = 70):
I1: 3.77 ± 1.45
I2: 3.21 ± 1.47
I3: 3.40 ± 1.23
P = 0.360
Notes: Authors also reported separate analyses for HPV vaccination intention with out-of-pocket cost and for parents with daughters ages 0–8 and 18–26 and for women of any age (not shown here)
Lechuga, 2011
Ann Behav Med55
Randomized trial
I: 2 groups, both given gain and loss-framed brochures about HPV virus and the vaccine in varying order:
I1: Gain before loss
I2:Loss before gain
C:No control condition
O: HPV vaccination intention
A: Average score of 5 items, (1 =definitely no to 7 = definitely yes) assessed pre-intervention, after reading 1 brochure, and after reading 2 brochures
150 mothers of daughters ages 9–17
White non-Hispanic (33.3%), Black (33.3%), Hispanic (33.3%)
High school or less (59.3%), Some college (23.3%), College graduate (9.3%), Technical school (6.0%)
4 Women, Infants and Children (WIC) supplemental nutrition clinics in Wisconsin Post-licensure (date not specified) No results reported for comparison of the two message framing orders (I1 vs. I2) overall ethnicities Pre-intervention: 5.13 ± 1.63
Post-intervention, after reading loss-framed message only: 6.51 ± 1.13
P < 0.05
Pre-intervention: 5.13 ± 1.63
Post-intervention, after reading gain-framed message only: 6.22 ± 1.28
P < 0.01
Notes: Authors also reported separate analyses by racial/ethnic group (not shown here). Authors also reported marginally significant (P = 0.06) interaction between framing order and ethnic group such that both gain-and loss-framed messaged messages were equally effective in non-Hispanic white mothers; whereas, the loss-framed message was more effective in non-Hispanic African-American and Hispanic mothers
Nan, 2012
Health Commun56
Randomized trial
I: 2 groups, both viewed online informational pamphlet about HPV infection and a section about HPV vaccine with varying message frame:
I1: Gain
I2: Loss
C: No control condition
O: HPV vaccination intention at no cost
A: Average score of 3 items (1 = extremely unlikely to 7 = extremely likely) assessed immediately post-intervention
229 male and female college students ages 18–26
White (61.1%), Black (11.4%), Asian (15.7%), other (7.4%)
Hispanic (4.4%)
University for course credit Post-licensure (date not specified) No main effect of message framing on intention
P = 0.65
Notes: N per cohort not reported. Author also reported separate analyses for HPV vaccination intention with out-of-pocket cost (not shown here). Authors also reported a significant interaction between message framing and motivation (P < 0.05) such that the loss-framed message was more effective for avoidance-oriented participants; whereas, both frames were equally effective for approach-oriented participants
Nan, 2012
Hum Commun Res57
Randomized trial
I: 2 groups, both viewed online informational pamphlet about HPV infection and a section about HPV vaccine with varying message frame:
I1: Gain
I2: Loss
C: No control condition
O: HPV vaccination intention at no cost
A: Average score of 3 items (1 =extremely unlikely to 7 = extremely likely) assessed immediately post-intervention
282 male and female college students ages 18–26
White (65.8%), Black (9.9%), Asian (12.8%), Hispanic (5.5%), other (6%)
Northeast university for course credit Post-licensure (date not specified) No significant main effect of message framing on intentions 0.05 ≤ P< 0.1
Notes: N per cohort not reported. Author also reported separate analyses for HPV vaccination intention with out-of-pocket cost (not shown here). Author also reported a significant interaction between message framing and time orientation (P < 0.05) such that the loss-framed message was more effective for present-minded participants; whereas, both frames were equally persuasive for future-minded participants
Nan and Madden, 2012
Health Commun58
Randomized trial
I: 2 groups, both viewed online blog with varying levels of support for HPV vaccine:
I1: Positive blog (vaccine is “effective and safe”)
I2: Negative blog (vaccine is “not effective and potentially dangerous”)
C: No blog
O: HPV vaccination intention at no cost
A: Average score of 3 items (1 =extremely unlikely to 7 = extremely likely) assessed immediately post-intervention
176 male and female college students
White (63.9%), Black (10.9%), Asian (16.7%), Hispanic (4.4%), other (4.1%)
Northeast university for course credit Post-licensure Date not specified. I1:4.872 ± 0.0205 (standard error)
I2: 3.97 ±0.242 (standard error)
P < 0.05
I1:4.872 ± 0.0205 (standard error)
C: 4.781 ±0.214 (standard error)
P < 0.05
I2 vs. C
P ≥ 0.05
Notes: N per cohort not reported. Author also reported separate analyses for HPV vaccination intention with out-of-pocket cost (not shown here)
a

RR (95%CI) = relative risk (95% confidence intervals) where RR > 1 indicates higher and RR < 1 indicates lower HPV vaccine acceptance. M ± SD = mean ± standard deviation.