Table 5.

Promotional strategies put in place and patients’ receptiveness (n=304).

Promotional strategy	Clinic A	Clinic B	Clinic C	Clinic D	Clinic E	Clinic F	Patients who were influenced, n (%)
Secretary’s verbal recommendation	√a	√	√	√	√	√	158 (52.0)
Physician’s verbal recommendation	√	√	√	√	√	√	62 (20.3)
Promotional message on the clinic’s voicemail	√	√	√	√	√	√	49 (16.1)
Link on the medical clinic’s website		√	√	√		X	45 (14.8)
Flyer distributed at the medical clinic	√	√	√	√	√	√	21 (6.9)
Promotional poster in the medical clinic	√	√	√	√	√	√	17 (5.6)
Interactive terminals available in the clinic (iPads)	Xb		X	√		X	-
Email invitation to all patients					√	√	N/Ac

^a√ = Strategy implemented before the survey conducted in the spring of 2013.

^bX=Strategy implemented after the survey conducted in the spring of 2013.

^cN/A=Data not available in the survey questionnaire.