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. 2014 Oct 15;16(10):e237. doi: 10.2196/jmir.3765

Table 1.

Categories of health-related tweets identified via content analysis (n=346; content frequency may be greater than 100% because content areas were not mutually exclusive).

Tweet type Definition Example Frequency among health tweets, %
Testable An evidence-based claim whose veracity could be assessed RT @username: Did you know? You can become more sensitive to alcohol as you get older: http://[link] #aging 53
News Report of information or events that happened recently, often refers to traditional news outlet “@username: State charges man with #stealing $400,000 from church, #Alzheimer’s patient, choral group http://[link] #embezzle 41
Commercial Refers to or advertises a service or product for sale RT @username: Learn to capture/edit/produce quality videos at ASGE’s Video Editing Course for Physicians, June 8-10, Oak Brook, IL. ... 27
Wellness Refers to food, diet, or exercise RT @usernameReady for playoff football? Enjoy the wild card games & stick to a healthy diet with these recipes: http://[link] 14
Personal Refers to personal experiences relayed by users I visited @username today for the first time. Cool space but where are the women? Let’s get the women who made the @username pledge going! 18