Table 3.

Proportion of 13- to 17-Year-Old Current Nonsmokers and 18- to 25-Year-Old Never Tobacco Users, Current Tobacco Users, and Current Menthol Cigarette Smokers Who Endorse Pro-menthol Beliefs

	13- to 17-year-old current nonsmokers (n = 553)	18- to 25-year-old never tobacco users (n = 586)	18- to 25-year-old current tobacco usersa (n = 307)	18- to 25-year-old current menthol cigarette smokersa (n = 165)
Menthol cigarettes are [contain] less:
Harmful to your body	14.8	18.2	14.2	14.4
Addictive	12.7	14.9	14.5	13.4
Nicotine	17.7	22.9	18.3	14.9
Menthol cigarettes are more:
Refreshing in taste	30.5	31.0	47.4	57.7
Refreshing in sensation	32.7	27.3	47.4	57.0
Easy to smoke	20.8	19.9	28.7	38.2
Soothing for a sore throat	28.7	24.6	43.8	46.4
Menthol smokers are more:
Popular	12.5	9.7	15.6	25.2
Attractive	8.0	6.7	10.2	15.0

All reported sample sizes are limited to participants who had heard of menthol cigarettes and had nonmissing data on all of the demographic variables and are for the weighted samples (however, note that only 585 of the never tobacco users were available for the tobacco intention analysis due to missing data on the tobacco intention outcome measure). All analyses are also restricted to participants who had nonmissing data on the belief variable; missing data (due to participant nonresponse) for each belief variable ranged between n = 0 and n = 14.

^a18- to 25-year-old current tobacco users and menthol cigarette smokers are limited to those who initiated smoking cigarettes at 18 years or older.