Table III.
Mean message testing ratings among current smokers (n = 40)a
| Convincing scale (mean)b | Think of self scale (mean)c | Selected as favorite (n)d | |
|---|---|---|---|
| Your kids do what you do | 7.7 | 7.2 | 21 |
| Double Trouble | 7.4 | 6.9 | 5 |
| Preserve what you've built | 6.6 | 6 | 3 |
| Party on! | 6.2 | 6.1 | 1 |
| Grown up yet? | 6.1 | 6.1 | 1 |
| Money for you and your brothers | 6.2 | 5.8 | 2 |
| Get into the game | 5.9 | 5.7 | 0 |
| Are you really in control? | 5.9 | 5.4 | 0 |
| You can't build a house alone | 5.9 | 5.3 | 2 |
| How strong are you? | 5.6 | 5.2 | 1 |
| Are you pulling your weight? | 4.8 | 4.9 | 3 |
| Step up to the plate | 5.1 | 4.2 | 0 |
aMessages sorted in descending order of combined ratings (Convincing + Think of self). bMean rating for ‘How convincing was this message?’ Scale: 1(not)–10(extremely). cMean rating for ‘How much did the message make you think about yourself and your life?’ Scale: 1(not)–10(a lot). dNumber of participants who chose message as favorite (one participant did not select a favorite).