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. Author manuscript; available in PMC: 2015 Jan 18.
Published in final edited form as: Communic Res. 2010 Dec 14;38(6):731–753. doi: 10.1177/0093650210384990

Table 4. OLS Regression Predicting Wave 2 Local TV Viewing.

Variable Bivariate Models Multivariable Step 1 Multivariable Step 2 Multivariable Step 3
Independent Variables
 Local TV viewing (wave 1) .75*** .75*** .70*** .68***
 Cancer Fatalism -.03 -.03 -.02 -.01
 Overall TV news viewing -.02 - - -.04
 National TV news viewing .12** - - .10*
Demographic Variables
 Age .12*** - .11** .08*
Health and Behavior Variables
 Cancer history (self) .06+ - .03 .03
Media Use Variables
 Radio news listening -.06+ - -.06+ -.06+

R2 (%) - 56.0*** 57.6*** 58.2***
Change in R2 (%) - 56.0*** 1.6** 0.6*
N 443 443 443 443

Notes:

+

denotes p < .10;

*

p < .05;

**

p < .01;

***

p < .001. Cells present standardized regression coefficients. The column labeled “Bivariate Models” shows the relationship between each variable and time 2 local TV news viewing, controlling only for time 1 local TV news viewing. Race/ethnicity, gender, education, income, household size, marital and employment status, religious attendance, health status, BMI, current smoking, binge drinking, newspaper reading, and internet news reading did not predict time 2 local TV news viewing in models controlling for time 1 local TV news viewing (p > .10 for each variable) and were thus excluded from further consideration. Multivariable Step 1 includes cancer fatalism and time 1 local TV news viewing as predictors, a test of the local TV news selection hypothesis. Multivariable Step 2 adds all demographic, health and behavior, and media exposure variables (excluding TV viewing variables) that were significant predictors of local TV news viewing (time 2) at p < 0.10. Multivariable Step 3 adds national TV news and overall TV viewing variables in a comprehensive multivariable model.