Table 2.
Visual and informational elements included in children’s drawing of the new snack packaging*
| Packaging elements | Overall | Grades 1-2 | Grades 3-4 | Grades 5-6 |
|---|---|---|---|---|
| n (%) | n (%) | n (%) | n (%) | |
| Visual | ||||
| Product image | 20 (54.1) | 5 (50.0) | 8 (57.1) | 7 (53.9) |
| Character | 16 (43.2) | 3 (30.0) | 10 (71.4) | 3 (23.1) |
| Ingredient image (e.g., cheese) | 11 (29.7) | 3 (30.0) | 1 (7.1) | 7 (53.9) |
| Secondary image (e.g., stars and hearts) | 8 (21.6) | 4 (40.0) | 3 (21.4) | 1 (7.69) |
| Environment | 8 (21.6) | 0 (0.0) | 5 (35.7) | 3 (23.1) |
| Premium offer | 5 (13.5) | 1 (10.0) | 2 (14.3) | 2 (15.4) |
| Informational | ||||
| Product name | 32 (86.5) | 5 (50.0) | 14 (100.0) | 13 (100.0) |
| Price | 20 (54.1) | 4 (40.0) | 6 (42.9) | 10 (76.9) |
| Slogan | 13 (35.1) | 2 (20.0) | 4 (28.6) | 7 (53.9) |
| Expiration date | 13 (35.1) | 1 (10.0) | 6 (42.9) | 6 (46.2) |
| Term: “New” | 11 (29.7) | 2 (20.0) | 2 (14.3) | 7 (53.9) |
| Ingredient information | 11 (29.7) | 1 (10.0) | 4 (28.6) | 6 (46.2) |
| Manufacturer | 10 (27.0) | 2 (20.0) | 2 (14.3) | 6 (46.2) |
| Term: “Try them” | 9 (24.3) | 0 (0.0) | 2 (14.3) | 7 (53.9) |
| Nutritional information | 8 (21.6) | 0 (0.0) | 4 (28.6) | 4 (30.8) |
| Health claim | 4 (10.8) | 1 (10.0) | 2 (14.3) | 1 (7.69) |
*Percentages were calculated based on the total number of children who included each element. One drawing could have more than one element.