Table 4.
Demographic characteristics of Tweeters
| Pro-marijuana (n=5,109 Tweets)a |
Anti-marijuana (n=317 Tweets)a |
Neutral/unknown (n=1,194 Tweets)a |
Random sample of 20,000 Twitter users with ≥1000 followers a |
|
|---|---|---|---|---|
| Age, years | ||||
| ≤16 | 7% | 12% | 9% | 16% |
| 17–19 | 52% | 41% | 34% | 54% |
| 20–24 | 30% | 28% | 23% | 18% |
| 25–29 | 5% | 5% | 8% | 3% |
| 30–39 | 2% | 2% | 10% | 4% |
| +40 | 4% | 12% | 16% | 6% |
| Gender | ||||
| Male | 41% | 42% | 49% | 35% |
| Female | 59% | 58% | 51% | 65% |
| Race | ||||
| Caucasian | 18% | 31% | 43% | 44% |
| African American | 78% | 62% | 52% | 51% |
| Hispanic | 5% | 7% | 4% | 5% |
| Income | ||||
| < $10,000 | 28% | 26% | 24% | 36% |
| $10,000–19,999 | 45% | 39% | 28% | 38% |
| $20,000–29,999 | 16% | 16% | 14% | 11% |
| $30,000–39,999 | 5% | 5% | 8% | 5% |
| $40,000–49,999 | 3% | 3% | 8% | 3% |
| ≥ $50,000 | 3% | 11% | 18% | 7% |
| Marital status | ||||
| Single | 62% | 60% | 45% | 63% |
| Married | 38% | 40% | 55% | 37% |
| Top Occupation | ||||
| Musicians | 17% | 15% | 7% | 10% |
| Students | 14% | 13% | 9% | 15% |
| Authors/writers | 7% | 8% | 13% | 8% |
| Following on Twitter | ||||
| Drake | 31% | 24% | 24% | 13% |
| Wiz Khalifa | 35% | 20% | 23% | 11% |
| Nicki Minaj | 27% | 25% | 19% | 11% |
| Barack Obama | 19% | 21% | 27% | 12% |
a
Randomly selected from English-language Twitter users in the U.S. and Canada who had ≥1,000 followers.