Table 2.

Mean bids across cities and treatment groups⁺

	Bid_SNUS	BID_ARIVA	BID_NICORETTE	BID_CIGARETTES
Overall (N=571)*	$1.26	$1.58	$2.09	$4.12
Mean Bids across Cities
Buffalo (N=209)**	$1.86	$2.24	$3.06	$5.34
Columbia (N=195)	$0.84	$1.08	$1.51	$2.72
Selinsgrove (N=167)	$1.00	$1.35	$1.55	$4.22
Mean Bids across Treatment Groups
Control Group (N=62)	$0.72	$1.44	$2.04	$4.09
Only Pro-ST info (N=60)	$1.59	$1.69	$1.94	$4.40
Only Anti-ST info (N=67)	$1.30	$1.92	$2.97	$4.77
Both pro- and anti- ST info(N=61)	$1.52	$1.60	$1.76	$3.15
Anti-smoking info (N=60)	$1.85	$2.06	$3.00	$4.17
Anti-smoking and pro- ST info (N=65)	$1.12	$1.35	$1.60	$4.24
Snus trial (N=64)	$0.60	$0.91	$1.54	$3.30
Nicorette trial (N=67)	$1.55	$1.80	$1.90	$4.16
Ariva trial (N=65)	$1.13	$1.48	$2.03	$4.76

^*Differences between bids for snus and avira, snus and Nicorette, ariva and Nicorette, and all ST products vs. cigarettes are statistically significant at the 1% level using a t-test.

^**Bids for all products are higher in Buffalo, NY than the other locations. The differences in bids are statistically significant at the 1% level using a t-test.

⁺Auctions conducted from November 2010-November 2011.