Table 3.

Random Effects Regression Model regressing bid for all three smokeless tobacco products. Dependent variable = Bid for smokeless tobacco product. Standard error in parentheses. N=1713 (571*3). ⁺

	Dependent Variable=Bid for ST
	Unadjusted	Multivariate
Intercept	0.02** (0.28)	1.28** (0.48)
Bid was for Ariva	0.32** (0.12)	0.32** (0.12)
Bid was for Nicorette	0.83** (0.12)	0.83** (0.12)
Treatment that received only pro-ST information	0.32 (0.39)	0.28 (0.38)
Treatment that received only anti-ST information	0.66 (0.38)	0.64 (0.37)
Treatment that received only anti- smoking info	0.90* (0.39)	0.97** (0.38)
Treatment that received both pro-ST and anti-ST info	0.23 (0.38)	0.30 (0.38)
Treatment that received both pro-ST and anti-smoking information	−0.04 (0.38)	0.01 (0.37)
In treatment that was offered Snus and tried Snus	−0.18 (0.48)	−0.18 (0.48)
In treatment that was offered Ariva and tried Ariva	0.29 (0.42)	0.20 (0.42)
In treatment that was offered Nicorette and tried Nicorette	0.03 (0.42)	0.10 (0.42)
In treatment that was offered Snus but rejected Snus	−0.54 (0.45)	−0.49 (0.44)
In treatment that was offered Ariva but rejected Ariva	−0.16 (0.54)	0.04 (0.53)
In treatment that was offered Nicorette but rejected Nicorette	0.85 (0.51)	0.82 (0.50)
Age	0.01 (0.01)	0.00 (0.01)
Female	0.17 (0.18)	0.15 (0.20)
Income – Below $30,000	0.20 (0.19)	0.13 (0.19)
Income – Between $30,000-$60,000	−0.46 (0.31)	−0.23 (0.31)
Race_black	0.37* (0.21)	0.18 (0.23)
Race_other	0.19 (0.33)	0.20 (0.33)
Participant is from South Carolina	−1.21** (0.21)	−1.16** (0.22)
Participant is from Pennsylvania	−1.07** (0.21)	−1.03** (0.23)
Participant has used ST at some point in past	−0.08 (0.18)	0.27 (0.20)
Participant is worried quality of life may be lower because of smoking	0.06 (0.18)	0.07 (0.18)

^**p< 0.01

^*p< 0.05

⁺Auctions conducted from November 2010-November 2011. N=571*3