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. 2015 Jan 13;17(1):e11. doi: 10.2196/jmir.3979

Table 3.

Interaction effects of text modality and visual animation in people with low or high health literacy.a

Group n Information recall
Scale range: 0-28
Attitudes toward the message
Scale range: 1-7
mean (SE) 95% CI mean (SE) 95% CI
Low - written - illustration 29 9.59 (0.97) 7.67-11.50 5.78 (0.18) 5.42-6.13
Low - written - animation 35 8.66 (0.88) 6.92-10.40 5.71 (0.17) 5.39-6.04
Low - spoken - illustration 23 9.61b(1.08) 7.47-11.75 6.22 (0.20) 5.82-6.62
Low - spoken - animation 21 13.24 (1.14) 11.00-15.48 6.19 (0.21) 5.77-6.60
High - written - illustration 33 14.52 (0.91) 12.73-16.30 5.87 (0.17) 5.53-6.20
High - written - animation 29 15.14 (0.97) 13.23-17.05 5.80 (0.18) 5.44-6.15
High - spoken - illustration 29 16.03 (0.97) 14.13-17.94 6.03 (0.18) 5.67-6.39
High - spoken - animation 32 15.50 (0.92) 13.68-17.32 6.18 (0.17) 5.84-6.52

aHigher scores indicate more information recalled and positive attitudes.

bMean differs significantly when comparing low health literates in the spoken animation condition to those in the spoken illustration condition (P=.02).