Table 3.
Group | n | Information recall Scale range: 0-28 |
Attitudes toward the message Scale range: 1-7 |
||
mean (SE) | 95% CI | mean (SE) | 95% CI | ||
Low - written - illustration | 29 | 9.59 (0.97) | 7.67-11.50 | 5.78 (0.18) | 5.42-6.13 |
Low - written - animation | 35 | 8.66 (0.88) | 6.92-10.40 | 5.71 (0.17) | 5.39-6.04 |
Low - spoken - illustration | 23 | 9.61b(1.08) | 7.47-11.75 | 6.22 (0.20) | 5.82-6.62 |
Low - spoken - animation | 21 | 13.24 (1.14) | 11.00-15.48 | 6.19 (0.21) | 5.77-6.60 |
High - written - illustration | 33 | 14.52 (0.91) | 12.73-16.30 | 5.87 (0.17) | 5.53-6.20 |
High - written - animation | 29 | 15.14 (0.97) | 13.23-17.05 | 5.80 (0.18) | 5.44-6.15 |
High - spoken - illustration | 29 | 16.03 (0.97) | 14.13-17.94 | 6.03 (0.18) | 5.67-6.39 |
High - spoken - animation | 32 | 15.50 (0.92) | 13.68-17.32 | 6.18 (0.17) | 5.84-6.52 |
aHigher scores indicate more information recalled and positive attitudes.
bMean differs significantly when comparing low health literates in the spoken animation condition to those in the spoken illustration condition (P=.02).